22 September 2024
Leonard's appointment strengthens Currents Management's presence in the Beauty & Fashion sectors, adding expertise and influence to the rapidly growing team.
Currents Management is excited to announce the addition of Gerald Leonard as Senior Manager of its newly established Beauty & Fashion Division. Leonard, who previously served as Senior Talent Manager at Digital Brand Architects, brings with him a wealth of experience and expertise in the beauty and fashion sectors. His impressive portfolio includes working with high-profile digital talents like Kate Bartlett, Jayla Henry, and Chloe Lukasiak, further reinforcing Currents Management’s growing influence in the beauty and fashion space.
Leonard's credentials are further solidified by his recognition in Business Insider’s 2023 list of the 20 most influential TikTok talent managers and agents. With over six years of experience in the media industry and three years dedicated to talent management, Leonard has built a strong reputation for fostering relationships with top-tier brands such as LVMH, Dior, L'Oréal, Unilever, and Estée Lauder. His proven ability to nurture talent and secure brand collaborations aligns perfectly with Currents Management’s vision of elevating their service offering for existing and future clients in these dynamic sectors.
“I am honored to join the team at Currents Management,” says Leonard. “The opportunity to lead the Beauty and Fashion Division at such a forward-thinking company is incredibly exciting. I look forward to leveraging my experience and network to drive new opportunities for our clients and help expand the company's reach in this space.”
Leonard’s hiring follows the addition of two other recent key hires earlier this year—Evalee Mach and Liran Maayani—who joined Currents as Talent Coordinators from The Gersh Agency and Innovative Artists, respectively. These strategic hires reflect Currents Management's ongoing efforts to build a strong and diverse team capable of supporting its rapidly growing roster and expanding influence across multiple sectors.
“We are thrilled to welcome Gerald to the Currents family,” says Cameron Ajdari, Co-Founder of Currents Management. “His deep understanding of the beauty and fashion industries, coupled with his extensive relationships and hands-on approach, will be invaluable as we continue to grow and enhance our offerings in these sectors. We’re confident that Gerald will play a critical role in shaping the future of our Beauty and Fashion Division.”
Leonard’s hiring comes as Currents Management continues to make waves in the talent management space. Led by husband-and-wife duo Cameron and Nilou Ajdari, the firm has built a reputation for its personalized, 'white-glove' approach to talent management, tailoring strategies to foster long-term growth for its roster of digital creators. Currents Management has recently expanded its roster to include top names in comedy, lifestyle, and family content, while continuously securing lucrative partnerships and launching new creative projects, including podcasts and short films.
With Leonard at the helm of the Fashion and Beauty Division, Currents Management plans to further extend its influence by identifying and nurturing emerging talent, helping them evolve into thriving independent brands. This strategic addition reflects the company’s ongoing commitment to innovation and growth in the ever-changing digital landscape.
ABOUT CURRENTS MANAGEMENT
Currents Management, led by the dynamic husband-and-wife team Cameron and Nilou Ajdari, offers a bespoke, 'not one-size-fits-all' talent management approach. The company has built a reputation for its personalized service, focusing on long-term strategy and career development. In 2023 and 2024, Currents Management was named to Business Insider’s “33 Rising Stars in Digital Talent Management” list and has continued to expand its roster across various verticals, including comedy, lifestyle, family, and now, beauty and fashion.
Currents represents a wide range of talent, including top digital creators in comedy, lifestyle, family, fashion, cooking and podcasting, such as Alexandra Madison & Jon Bouffard, David Ogleton, Chelsea Lazkani, Devin & Hunter Cordle, and many others.
